Transforming the detritus of consumerism into beautifully crafted works of art, Teruya uses unfamiliar materials in a way that elevates details typically overlooked in quotidian life.
For this exhibition, Teruya will continue his Notice Forest series by fabricating a new line of shopping bags, including Chanel, Godiva, Graff, Maison du Chocolat, Cartier and Tiffany. Teruya’s work provides a subtle commentary on the hegemonic power of consumer culture and its resultant impact on the global environment. However, the works are fundamentally an exploration of beauty. Mounted at a ninety-degree angle to the wall, each bag harbours a miniature, paper tree modelled from species planted on 5th Avenue in New York.
Discussing how Teruya’s bags are made, Megan Ratner explains that he ‘begins with photographs of trees, which he transfers to his computer, superimposing this image on the logo-ed side of a shopping bag. Using the original shape as a guide, he deftly cuts a two-part silhouette – lower branches/trunk and leafy top – folding and twisting the two halves into the interior of the bag, rooting the trunk with a single drop of glue.’
press release and images: Pippy Houldsworth Gallery